Powers Quarter Launch

02 JANUARY, 2019

NEW ‘POWERS QUARTER’ PUTS POWERS BACK ON THE DUBLIN WHISKEY MAP

– Six bars collaborate to tell the bold story of Powers and its Dublin history –

Powers Irish Whiskey, which is made by Irish Distillers in Midleton Distillery, has unveiled the Powers Quarter; a collaboration between six Dublin bars that each tell a different chapter of Powers’ Bold Character and its illustrious Dublin whiskey history since 1791.

The six bars lie within walking distance of the old John’s Lane distillery and original Powers bottling hall on Drury Street. The initiative aims to celebrate the historic Powers neighbourhood by bringing to life the bars’ historic links to the brand through Powers-educated bartenders, point-of-sale and signature serves inspired by the unique story of Powers. The Powers Quarter covers the following key Dublin accounts; Thomas House, Market Bar, The Oak, The Swan, Idlewild and John Fallon’s The Capstan Bar.

The Powers Quarter is supported by social media, PR and a dedicated website on which whiskey fans can a download map and take a virtual tour. The journey is free to participate in for Irish whiskey fans and will also be used by Powers for educational visits with the trade, bartenders and distributors from around the world and within the Pernod Ricard network. There’s also an option to do a guided tour with the Powers global ambassador, Michael Carr, for €60.

Carol Quinn, Archivist at Irish Distillers, commented: “For generations, the Powers distillery at John’s Lane shaped the development of the area around it through the direct employment of families, provision of houses for workers and even the maintenance of the local streets. While Powers went on to become a global success story over the past two hundred years, its heart always remained in Dublin and its public houses over the years.

“In fact, Powers’ founder, James Powers, was a publican himself and his pub on John’s Lane stayed within the family until the closure of the distillery in the 1970s, so it only seems right that we honour the legacy of Powers and bring more of its Dublin history to light through six bars and put Powers firmly back on the whiskey map of Dublin. Across the Powers Quarter, Irish whiskey connoisseurs and casual fans alike can enjoy a sip back in time and learn about the true character of the Powers family as purveyors of Irish whiskey – and with whiskey tourism in Dublin booming to almost 400,000 visitors last year, we are confident that the Powers Quarter will enchant a whole new generation of whiskey fans.”#

About the Powers Quarter

The Powers Quarter experience consists of the following bars, historical facts and signature serves:

• Thomas House, Thomas Street – a stone’s throw from John’s Lane, this modern-day dive bar is where many workers from the distillery would have dropped into for a drop of whiskey after work
  • Signature serve: Powers Gold Label neat
• Market Bar, Fade Street – one of Dublin’s most popular gastropubs, on the site of the original Powers bottling hall, which was built in 1889 and shipped Powers Irish Whiskey around the world
  • Signature serve: Powers cocktail menu inspired by the workers of the bottling hall
• The Oak, Parliament Street – the bar at this cosy pub in the bustling Temple Bar area has been fitted out with panels from the luxury liner ‘Mauretania’, which used to cross the Atlantic, and where Powers was the drink of choice – you could even have a glass delivered to your cabin
  • Signature serve: Powers Irish coffee
• The Swan, York Street – a family-run pub that has supplied the locals with Powers for more than a hundred years – some of the historic Powers barrel heads can still be seen inside the bar counter today
  • Signature serve: Powers John’s Lane neat
• Idlewild, Fade Street – a friendly neighbourhood bar and the site on which the first ever miniature spirit bottle in the world was invented by POWERS back in 1889
  • Signature serve: Powers Up cocktail
• John Fallons The Capstan Bar, The Coombe – a Dublin institution, where workers from the John’s Lane distillery could have enjoyed a whiskey a Century ago – its original Victorian fixtures and Powers mirror still reflect the area’s rich history today
  • Signature serve: two Powers Three Swallow neat, toasted special and crisps to share

About Irish Distillers

Irish Distillers is Ireland’s leading supplier of spirits and wines and producer of the world’s most well-known and successful Irish whiskeys. Led by Jameson, our brands are driving the global renaissance of Irish whiskey. Jameson is the world’s fastest-growing Irish whiskey, experiencing 28 years of consecutive growth and hitting sales of 7.3m cases in 2018. Our brands are exported to 130+ markets, with over 80 of those experiencing double- or triple-digit growth.

Irish Distillers was formed in 1966, when a merger took place between John Power & Son, John Jameson & Son and Cork Distilleries Company. In 1988 Irish Distillers joined Pernod Ricard, gaining access to unprecedented levels of investment and an extensive global distribution network. Since 2012, we have invested over €250m to double our production and bottling capacity to meet global demand for our products.

We employ over 600 people across our operations in Cork and Dublin.

About Pernod Ricard

Pernod Ricard is the world’s n°2 in wines and spirits with consolidated Sales of €8,987 million in FY18. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,900 people and operates through a decentralised organisation, with 6 “Brand Companies” and 86 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics.

Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index