IRISH DISTILLERS UNVEILS NEW ‘JAMESON TRIPLE TRIPLE’
– A new triple cask, triple distilled Jameson Irish Whiskey exclusive to Global Travel Retail –
Jameson Irish Whiskey, which is produced by Irish Distillers in Midleton Distillery, has announced an exciting addition to its family of Irish whiskeys; Jameson Triple Triple. Available exclusively in global travel retail from July, the new offering is a fresh take on the signature smoothness of Jameson that has been elevated through triple cask maturation – ideal for the adventurous whiskey drinker.
Made in Midleton Distillery, County Cork, Jameson Triple Triple has been triple distilled and blended from a combination of ex-bourbon and sherry casks with the addition of hand-selected casks that have been seasoned with fortified wine from Malaga. The Malaga cask contribution adds notes of citrus, orchard fruits and spice resulting in a whiskey that has a subtle sweetness and an extra drop of smoothness. Jameson Triple Triple is bottled at 40% ABV and available in 1L format globally at the RRP of €32.
Billy Leighton, Master Blender at Midleton Distillery, commented: “At Jameson, we’ve known that good things come in threes ever since John Jameson set up his distillery on Bow Street in Dublin and introduced the world to triple-distilled Jameson Irish Whiskey. Jameson Triple Triple is no exception to this rule. Our single pot still and single grain Irish whiskeys have been further enhanced through triple cask maturation to create an exciting new taste experience.”
Brendan Buckley, International Marketing Director at Irish Distillers, added: “Jameson’s approachability has been key to its success around the world, and with its extra smooth yet subtly sweet character, we expect Jameson Triple Triple to further propel the brand forward in the global travel retail sphere.”