MIDLETON VERY RARE 2019 UNVEILED AS ONLINE MEMBERS’ PROGRAMME LAUNCHES WITH SALE OF RARE VINTAGES
Irish Distillers, makers of some of the world’s most enjoyed whiskeys, has unveiled the eagerly awaited Midleton Very Rare 2019, alongside the launch of the ‘1825 Room’, an online members’ programme for discerning whiskey lovers to delve further into the pinnacle of Irish whiskey.
The 36th edition in the renowned and highly collectable range has been masterfully blended from whiskeys laid down at Midleton Distillery, Co Cork, over the past four decades. Crafted by Master Distiller Brian Nation, Midleton Very Rare 2019 combines only hand-selected single pot still and single grain Irish whiskeys of exceptional quality and rarity within the Midleton inventory. With each whiskey having been matured exclusively in lightly-charred ex-bourbon American oak barrels for between 13 and 34 years, 2019 marks the oldest collection of casks used to create a Midleton Very Rare.
“Each year, for over forty years, we have been setting aside very small amounts of the finest single pot still and single grain distillates so that the Midleton Very Rare legacy can continue. I am delighted that our 2019 vintage is once again a whiskey of exceptional quality that fits beautifully into the family,” explains Brian. “This vintage features an extraordinary blend of whiskeys from the rarest casks in our collection, with the youngest whiskey in our 2019 vintage having been aged for 13 years, and the oldest dating back to 1985.”
Midleton Very Rare 2019 is a whiskey of great depth and flavour that marries the spice of a pot still whiskey and the floral fragrance of grain whiskey with a layer of delightful sweetness from the finest bourbon casks. Offering ripe fruit and sugary notes that complement the charred American oak of the barrels, Midleton Very Rare 2019 is a luxurious liquid with a touch of spice that slowly fades to give way to charred oak and barley notes that linger.
Bottled at 40% ABV, Midleton Very Rare 2019 is available globally from this month at the RRP of €180 in markets including Ireland, the UK, and the US.
To mark the release of its 2019 Midleton Very Rare vintage, Irish Distillers has launched the ‘1825 Room’, a members’ site to pay homage to Midleton Distillery’s outstanding influence on Irish distilling since its foundation in 1825. Offering exclusive content and features about Midleton Very Rare, the site – available to join now @ midletonveryrare.com will also include an exclusive online store, with five rare vintages for sale from 2nd October for one month. To celebrate the launch of the 1825 Room, members will have the opportunity to purchase a bottle of the very first 1984 vintage at the price of £40 Irish punts, which equates to €50.80. In anticipation of demand being exceptionally high, purchasers will be selected through a ballot system.
“The new 1825 Room gives us a unique opportunity to offer rare releases, which we have acquired over time or released from our archives, to whiskey fans and collectors around the world.” explains Brendan Buckley, International Marketing Director at Irish Distillers.
WhiskeyTalk2U 