JAMESON BOW DISTILLERY ST. LAUNCHES NEW SENSORIAL WHISKEY BLENDING EXPERIENCE

  • New 90-minute Jameson Black Barrel blending masterclass, fully hosted by a Jameson Craft Ambassador
  • Participants will create a 50ml bottle of their own distinctive Black Barrel blend to take home
  • Visitors will also sample Jameson Black Barrel whiskey straight from a cask that rests in Dublin’s only live maturation house

Jameson Distillery Bow St., the home of Jameson in Dublin, has announced the launch of a new Jameson Black Barrel Experience at the multi-award-winning distillery in Smithfield.

The Jameson Black Barrel Blending Class is a fun and hands-on learning experience, offering participants a deeper dive into the world of Jameson Black Barrel. Hosted by a Jameson Craft Ambassador over 90 minutes, guests are taken on an insightful journey through the art of whiskey blending, deconstructing the ingredients, craft, and flavour profiles of Jameson Black Barrel and using this knowledge to create their own perfect blend.

Guests are guided through the production process, followed by a tasting of Jameson Black Barrel straight from a cask, which rests in the Dublin’s only live maturation house. Aspiring blenders will spend most of the experience in the Blending Room where they will get the opportunity to nose, measure and mix their own personal blend to take home.

Comfort and enjoyment remain the top priority, so all the expected health and safety measures are in place at Bow St. providing for a fun and memorable afternoon at the distillery. The new blending experience is hosted seven days a week and accommodates up to six people.

Greg Hughes, Managing Director, Brand Homes and Education at Irish Distillers, commented: “Our new blending experience offer guests the opportunity to taste, touch, smell and interact with Jameson Black Barrel at the 240-year-old original home of Jameson. Perfect for the whiskey connoisseur or those looking to discover new and exciting things to do in Dublin.

“This experience is part of Irish Distillers’ long-term brand experience plan. As a member of the Irish Whiskey Association, Irish Distillers is working to make Ireland the world leader in whiskey tourism, with the aim of welcoming 1.9 million visitors to Irish whiskey distilleries by 2025, spending an estimated €1.3 billion,” he concluded. 

In November 2019, Jameson Distillery Bow St. was named the World’s Leading Distillery Tour at the World Travel Awards for the second year in a row, and has been nominated Europe’s Leading Distillery Tour again for the third year in a row in 2020, with the winner to be announced on the 20th of October.

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