The world’s first Midleton Craft Collection Whiskey Store – a dedicated space housing Midleton Distilleries collection of Irish premium whiskeys in one luxurious boutique – opened today in Dublin’s premiere iconic department store, offering connoisseurs and collectors a unique opportunity to explore, taste and purchase some of the finest and most covetable Irish whiskeys available.
Wednesday, June 9, 2021 Today, the world’s first Midleton Craft Collection Whiskey Store opened in Brown Thomas Dublin, drawing much anticipation amongst whiskey connoisseurs and collectors. This luxurious bespoke boutique is home to an exceptional collection of Irish whiskeys, including the first bottle of Midleton Very Rare Silent Distillery Collection Chapter Two to go on sale in Ireland.
Chapter Two is the second release in Ireland’s oldest ever whiskey collection, which launched globally in May. With just 70 bottles of this extremely rare 46-year-old single pot still available, Brown Thomas will be the first stockist in Ireland of this hugely covetable whiskey, priced at €40,000. The bottle will be on display for two weeks in June before being available for purchase.
Also waiting to be discovered in the Midleton Craft Collection Whiskey Store is an extensive range of Irish Distillers’ premium whiskeys, including treasures such as Midleton Very Rare and Dair Ghaelach Knockrath Forest Trees 1-7, Redbreast Irish Whiskey, the experimental Method and Madness collection, renowned single pot still expressions such as Powers John’s Lane, and the beloved Jameson Irish Whiskey.
Prices range from €30 to €40,000. Customers can browse the full Midleton Craft Collection range on Level 3 at Brown Thomas, experience in-store tastings, and even have their cherished bottles engraved in the store, creating the perfect gift for any devoted whiskey collector or a special keepsake to remember a visit to Dublin.
Polish off your finest crystal tumblers and get ready to indulge in a unique tasting experience.
Irish whiskey is the world’s fastest growing spirits category* seeing unprecedented growth both at home and abroad. Amid the challenges of the pandemic, in 2020 retail sales of Irish whiskey in Ireland grew by +29%**.Irish consumers are exploring their native spirit and becoming passionate and intrigued in the craft, nuance and distinction of the large range of Irish whiskeys now available. In 2020 prestige Irish whiskey (+€50) in the retail sector grew ahead of total spirits and faster than the total whiskey category in Ireland at +70% volume**. Prestige Irish whiskey growth is fuelled by retail sales of expressions such as Midleton Very Rare and Redbreast Irish Whiskey, as Irish consumers trade-up to create luxury at-home drinking experiences.
*IWSR 2020 volume
**Nielsen Total Scantrack excluding Dunnes and Discounter data, 52 weeks to December 27th 2020.
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