ARC, Ambassador Residency Club – a non profit created to help out the global bar industry during their time of need. It was launched last month and it’s all about getting Brand Ambassadors back behind the bar to give some assistance to our good friends in the hospitality community.
BACKGROUND….The one universal issue facing so many bars and restaurants around the world right now, is the lack of staff. When the entire global hospitality sector closed down during lockdown, a lot of people were forced to find employment elsewhere. Those same people are now working in other areas, leaving many vacant positions in the bar and restaurant industry. This is just one of the many reasons why the hospitality sector is facing a staffing crisis.
But there is a way to help. Hundreds of able bodied and fully experienced individuals are ready and waiting. They are Brand Ambassadors and we want to get them back to where they first started, behind the bar.
WHAT IS ARC?
Drinks brands have recruited many of the world’s best and most capable bartenders and turned them into Brand Ambassadors. We want the brands to help alleviate the staffing crisis by letting their ambassadors work some shifts in the bars again.
ARC, Ambassador Residency Club is a platform created by Danil Nevsky of Indie Bartender and Oisin Davis of Great Irish Beverages to encourage brands to get their ambassadors behind the bar again and to showcase all of their efforts. They are both giving their time for free and there are no sponsors. Our sole motivation for ARC is to give our beloved bars a helping hand.
HOW DOES ARC WORK?
In order for brands to participate in ARC, they have to allow one of their Brand Ambassadors to work for 4 shifts in one month in a bar of their choice. Those hours the Brand Ambassador works there, are deducted from their schedule and not added on. The rotation of brands and bars taking part will change every month. They are then promoted by the ARC team through all their media networks and channels. Any brand or bar can request coming on board. There is no charge but final say on brands and bars is down to the ARC team. OUR SEPTEMBER ARC BARS AND AMBASSADORS ARE…..For our second instalment of ARC, we’re looking towards two capital cities that have been at the forefront of global cocktail culture – Madrid & Moscow!
– One of Russia’s finest locally focused cocktail havens, this marvel of mixology celebrates seasonal native produce and giving classics their own local twist:ZHURAVLI BAR, MOSCOW Pereulok Stoleshnikov, дом 14, строение 1, Moscow, Russia, 107031They’ll be joined by the legend that is:MAKSIM SHIROKOV, JAMESON BRAND AMBASSADOR FOR RUSSIA
One of the most awarded Brand Ambassadors in Russia, Maksim used to be all about that Bourbon but is now very much playing for the Irish Whiskey Team. In one of Jameson’s busiest global markets, Maksim can be found repping their liquid gold all round the country. At Zhuravli Bar for the rest of the month, he’s bringing his favourite Irish whiskey to mix up with some beautiful Russian ingredients on September 7,14,23 & 30.
– It might be located smack bang in the middle of Madrid city centre, but a few hours spent here will transport you far away to Mexico. A truly authentic experience offering all the delights of the finest tequilas, Margaritas and of course, tacos. Lots of tacos! MARÍA BONITA TACO BAR Paseo de Yeserías 29 28005 Madrid, Spain
To lend a hand there for a few nights in September, you’ll find….MIGUEL FAJARDO, THOMAS HENRY AMBASSADOR FOR SPAIN
As a national Brand Ambassador for one of the world’s leading mixer companies, Miguel is a rather busy boy. But on September 12, 19 and 26 you can find him rocking out the Paloma cocktails. Drop in and be sure to tip him with tacos…
FOLLOW US ON…..Instagram please – all updates will be posted there: https://www.instagram.com/ambassador_residency_club/ If you are a brand ambassador/manager/owner and want to get down with ARC, then please let us know. You can email oisin@greatirishbeverages.com or dan@indiebartender.com
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