Jameson, the world’s favourite and most awarded Irish whiskey, has unveiled a new liquid and packaging evolution for its iconic Jameson 18 Years.
Jameson 18 Years’ exceptionally balanced blend of distillates, matured in hand selected American and European oak barrels for a minimum of 18 years, is one of Jameson’s most awarded whiskeys. The much loved whiskey has undergone an important evolution including a sustainable packaging revamp and a higher ABV liquid.
Putting sustainability at the forefront, Jameson 18 Years will now be presented in new, lightweight packaging with the original box redesigned as fully recyclable cardboard complete with foiled accents.
The packaging redesign aligns to Irish Distillers’ and Pernod Ricard’s broader sustainability commitments by focusing on minimising waste at every step by fostering and applying a circular mindset across the business.
Alongside the new and lighter weight packaging update, Master Distiller, Kevin O’Gorman and his team have introduced a significant change to the celebrated Jameson 18 Years whiskey.
Kevin O’Gorman explains: “Made from a selection of some of our oldest and most precious distillates, which are then married and finished in first fill American bourbon barrels for a minimum of 6 months, Jameson 18 Years is already an exceptional whiskey in terms of quality.
“And to truly allow the complexity of this whiskey to shine, we have increased the ABV from 40% to 46% and removed the need for chill filtration. This modification helps to concentrate the signature flavours found in Jameson 18 Years balancing Jameson’s characteristic smoothness with the depth of the whiskey in its natural state.”
In addition, the new packaging will feature a scannable QR code which will direct Jameson fans to a virtual guided tasting hosted by the Master Distiller, Kevin O’Gorman.
Brendan Buckley, Global Marketing Director at Irish Distillers commented: “At Irish Distillers we are committed to reducing our environmental impact. We understand that our packaging plays an important role in the protection and in the delivery of the overall experience of our whiskey, but it is also one of the most carbon-intensive activities in the value chain when you take into consideration the manufacturing process, transportation, and its lifecycle.
“Over the past number of years, we as a business have been successful in devising and implementing new ways of reducing the environmental impact of our packaging through redesign and experimentation with new materials all of which is reflected in the updated Jameson 18 Years packaging. We will continue to innovate to minimize our environmental impact and preserve our natural resources by reusing, reimagining, recycling and reducing, adopting a truly circular mindset.”
The new look Jameson 18 Years will be rolled out globally in high-end, specialist off-trade and leading on-trade outlets over the coming months for an RRP of €200 (70cl).
Nose: Aromatic oils with a touch of wood and spicy toffee.
Taste: Wonderfully mellow and smooth, with rich and complex flavours of toffee, spice and hints of wood and leather along with a gentle sherry nuttiness and vanilla.
Finish: A long lingering finish carries the theme of the wood, spice and toffee right through to the end.
About Irish Distillers
Irish Distillers is Ireland’s leading supplier of spirits and wines, and producer of some of the world’s most well-known and successful Irish whiskeys. Led by Jameson, our brands are driving the global renaissance of Irish whiskey. Jameson is the world’s bestselling Irish whiskey, experiencing 30 years of consecutive growth up to 2019 and hitting sales of 8.6m cases in 2021. Our brands are exported to 130+ markets.
Irish Distillers was formed in 1966, when a merger took place between John Power & Son, John Jameson & Son and Cork Distilleries Company. In 1988 Irish Distillers joined Pernod Ricard, gaining access to unprecedented levels of investment and an extensive global distribution network. Since 2012, we have invested over €400 million to double our production and bottling capacity to meet global demand for our products.
We employ over 600 people across our operations in Cork and Dublin.
About Pernod Ricard
Pernod Ricard is the No.2 worldwide producer of wines and spirits with consolidated sales of €8,824 million in FY21. Created in 1975 by the merger of Ricard and Pernod, the Group has developed through organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard, which owns 16 of the Top 100 Spirits Brands, holds one of the most prestigious and comprehensive brand portfolios in the industry, including: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, and Kenwood wines. Pernod Ricard’s brands are distributed across 160+ markets and by its own salesforce in 73 markets. The Group’s decentralised organisation empowers its 19,000 employees to be true on-the-ground ambassadors of its vision of “Créateurs de Convivialité.” As reaffirmed by the Group’s three-year strategic plan, “Transform and Accelerate,” deployed in 2018, Pernod Ricard’s strategy focuses on investing in long-term, profitable growth for all stakeholders. The Group remains true to its three founding values: entrepreneurial spirit, mutual trust, and a strong sense of ethics. As illustrated by the 2030 roadmap supporting the United Nations Sustainable Development Goals (SDGs), “We bring good times from a good place.” In recognition of Pernod Ricard’s strong commitment to sustainable development and responsible consumption, it has received a Gold rating from Ecovadis and is ranked No. 1 in the beverage sector in Vigeo Eiris. Pernod Ricard is also a United Nation’s Global Compact LEAD company.
Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index